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Ad Infinitum

The collaboration with Nacon for the launch of their new WW1 psychological horror game involved developing the marketing campaign and designing the brand's tone of voice.

Drawing on the game's psychological themes of trauma, regret, and memories, the trailer blurred the lines between reality and dream—or, in this case, nightmare. The trailers were designed to loop, featuring repeat imagery that made viewers question if what they saw had changed slightly or if it was all in their mind.

The result was a disturbing and surreal trailer that effectively showcased the game's twisted gameplay experience.

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