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Pokémon - Organised Play

Pokémon wanted to attract more players to local game stores by showcasing their welcoming community. To overcome the perception that these stores are for hardcore players, an authentic setting with real fans and gamers was created.


This landmark campaign, Pokémon's first for play events, featured over 200 video assets across seven territories.

  • 360 global campaign

  • 7 territories

  • 220+ video assets

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