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LEGO x Star Wars

To promote the LEGO release of their Star Wars: The Last Jedi product, our team had the unique idea to have LEGO Star Wars characters interview their real actor counterparts.

These light-hearted and goofy interviews distinguished themselves from other promotional content for the film, amassing thousands of views and comments. Fans loved watching the actors interact playfully with their LEGO counterparts, which contributed to the campaign's success. This project also earned a Gold Promax Award for Best Digital Content with Talent.



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